Diversifikasi Produk Digital Untuk Pengembangan Pasar Tabloid Nova. Download this PDF file. Thumbnails Document Outline Attachments. Find: Previous. KONSUMEN DALAM PEMBELIAN TABLOID NOVA DI KOTA PONTIANAK. The PDF file you selected should load here if your Web browser has a PDF. novaPDF Printer is a virtual printer driver for Windows /XP/XP x64/ novaPDF Printer converts any printable file into a PDF file. Tabloid
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This is partly due to the extreme intimidation that one can expect when targeting wealthy groups with an international profile. The newspapers, television and radio sta- tions in question always find themselves on the other end of libel suits and they are often dissuaded from proceeding, effectively gagged.
These stories have explored accusations of forced labor, imprison- ment, assault and coerced abortion within the Sea Org26 in Australia and abroad, and the Australian branch of the Rehabilitation Project Force.
Finally, these reports have joined South Park in publicly airing esoteric elements of higher-level Scientology beliefs, offered a platform for former members to air their grievances, and detailed the activities of celebrity Scientologists. In Australia, Scientology has been a dream come true for producers and journalists at ratings-conscious networks.
These journalistic forays have been as damaging to public opinion of Scientology as any media scrutiny of a new religion in Australian media history. What began as a single story quickly cascaded into a series driven by an increasing number of former Scientologists com- ing forward with more allegations. According to Today Tonight reporter Bryan Seymour: I have had an extraordinary relationship with Scientology; one initiated by them.
The many and varied ways they have approached me have ranged from funny to frightening, absurd to angry. It has probably driven my coverage of this group more than any other single factor, apart from the information generated by my stories and communicated to me by former members.
On the body of evidence this is not happening by accident; it is happening by design. Scientology is not a religious organisation.
It is a criminal 44 This content downloaded from What you believe does not mean you are not accountable for how you behave.
Public documents and footage of this inquiry reveal that the most important public policy perspective came from former New South Wales State and Federal Member of Parliament, cult-watch activist and political scientist Dr. Stephen Mutch, who gave extensive and careful testimony on public policy implications and pro- vided publications dealing explicitly with the taxation status of the Church of Scientology in Australia and abroad. More important was the recommendation that the Australian Attorney General investigate the viability of a federally funded cult-watch body.
Scholars often note that some journalists covering religion at times suffer from religious illiteracy, which is probably reflective of the broader population. This concern was highlighted in a number of s studies dealing with religious journal- ism in Australia, where leading print journalists made known their personal concerns. What the report failed to mention was that Fair Game had ceased to be officially sanctioned in following wide- spread public criticism of the practice.
It is widely asserted by former members, however, that the tactic continues to be actively employed. This audio- recording was accompanied by footage of television presenter Kerri- Anne Kennerley asking entertainer and Scientologist Kate Ceberano whether she believed in aliens, and of actor Jason Beghe describing his former beliefs in unflattering terms. Although church leadership issued a public statement making it clear that, due to Scientologist belief, members were not at liberty to discuss higher-level teachings, Today Tonight went ahead with the broadcast.
The public certainly has a right to know that the controversial prac- tice of Fair Game was once the norm in Scientology; yet, the potential for harm from a lack of detailed analysis by journalists and commentators has been seen in Australia.
This said, we must bear in mind that scholars of new religions have a different modus operandi than do journalists, a point that becomes clear when we consider the second factor influ- encing media coverage—economic realities and time constraints. Scholars frequently have pointed to the impact of time and budget constraints on the quality and quantity of religion reporting.
The issue of limited economic resources, however, does not appear to have been an overwhelming factor in Australia. Indeed, in his senatorial speech noted above, Xenophon thanked Today Tonight for dedicating considerable resources of time, money and legal input towards its coverage of Scientology.
From January until July , Today Tonight has broadcast at least forty-one stories on Scientology, and A Current Affair an additional twenty-four, an output hardly suggesting economic constraint. Scientology often has courted media attention and in the process proven itself to be a commercially viable subject for profit-oriented networks.
Some reasons for this will be explored in more detail below; here it suffices to say that the traditional problem of religion as a media blind spot appears, in the case of Scientology in Australia, to have been reversed in quantity if not quality.
The third factor deals with the oft-raised issue of sources, particularly as scholars often accuse reporters of giving pride of place to ex- members, concerned family members or self-proclaimed cult experts.
The problem this raises is one which scholars are well aware of: some experts may be unwill- ing to comment for fear of reprisal or being co-opted either by Scientology or its critics. Scholars in particular have identified the 47 This content downloaded from At least two interesting examples of this practice recently have taken place. The first regards the publication of Senate committee recommenda- tions. It calls for two new bodies to be set up to investigate cults and to make them pay tax or shut down.
In April these charges were dismissed before trial on grounds of insufficient evidence, the fact that the alleged form of obstruction committed by the Scientologist was not considered a crime at the time of the alleged incidents of child abuse, and amid suggestions of politicking by Xenophon.
Among these are the nego- tiation between elite influence and popular appeal; coverage techniques; content factors;46 media ownership; and the role of celebrity. What follows is an analysis of these factors aimed at achieving a better understanding of the interplay of media and new religions in tabloid television. In brief, this model proposes that newsworthiness is conditioned by at least four aspects of an event: neg- ativity; resonance with target news consumers; rarity in the experience of targeted news consumers; and conceptual clarity or simplicity with which it may be portrayed.
Titles and taglines can leave viewers with distinct impressions about events portrayed. This is easily established by framing the cult controversy motif in combination with topics of perennial social interest such as celebrity gossip, child protection, con- sumer protection or tax evasion. Australian tabloid television finds its largest demographic among young, less-educated and more entertainment-oriented consumers for whom stories of scandal sur- rounding persons from popular culture hold great appeal.
Rarity of an event in the experience of target news consumers. While stories on tax fraud and child abuse sadly are commonplace, their occurrence in a minority group already stigmatized as a space alien-worshiping, celebrity-stocked cult makes for riveting newsworthiness.
By appealing to a combination of themes both familiar and fantastic, the program provided a perfect allure for the average tab- loid television consumer. Conceptual clarity or simplicity with which the event may be portrayed. New religion reports almost always are framed with a strong dualism between good victims and evil cultists.
Tabloid Coverage Techniques Tabloid television is notorious for its use of framing techniques that can transform a routine event into high-rating infotainment. It later was revealed that she was a Scientologist. The report employed the eyewitness perspective approach in what we might call a street-chase motif, in which a journalist and videographer literally chase down and confront question a suspected deviant.
In addition to using an eyewitness perspective, this presentation was accompanied by dramatic music and slow-motion flashes. Tabloid Content Factors In addition to tabloid coverage factors, analysis should include tab- loid content factors, sometimes referred to as media topoi,61 or common framing practices that filter the outcome of a story through a particular interpretative lens or predetermined narrative structure.
Three of these approaches are particularly important for scholars: No-charges-filed-an-outrage.
This approach often is taken when a group is acquitted or action against them stalled, and where coverage is framed to express widespread indignation from ex-members, politicians or the 52 This content downloaded from This self-promotional approach sometimes is employed by new religions when outside scrutiny fails to produce damn- ing evidence or a proverbial smoking gun.
A number of studies and surveys demonstrate that this is of considerable concern among most Australians.
One study in the United States found that Americans showed considerable concern when asked to assess a hypothetical prospect of a new religion buying a major 53 This content downloaded from Celebrity In Australia and elsewhere, celebrities have become the ultimate means of publicizing and marketing consumer products and social causes, particularly with increased media saturation.
While much has been said about shielding celebrities from the harsher realities of Scientology discipline, these interviews presented an attractive and media-savvy public image for Scientology and positive testimonies for the benefits of membership clearly aimed at offsetting two years of almost entirely negative coverage. As Carole M. Cusack has noted, the celebrity-obsessed nature of contemporary culture has the potential to act as a positive platform for promoting Scientology, but it also can cause damage.
A year later the format changed to a tabloid and began publishing six days a week as The Bedford-Sackville Daily News. The paper gained a reputation for printing stories that were not covered by its competition, The Chronicle Herald , some of which were considered sensational.
In , Bentley's company moved into downtown Halifax from its suburban base and renamed the tabloid as The Daily News , while gaining a reputation for hard-hitting stories and expanded sports coverage. In the Newfoundland Capital Corporation or NCC gained a controlling interest in the paper and purchased Bentley's remaining share in Frank[ edit ] With the money received from sale of The Daily News to NCC, Bentley, along with Lyndon Watkins and Dulcie Conrad started a bi-weekly "gossip rag" or "scandal magazine" known as Frank to sell the sensational news coverage that mainstream press was averse to covering.
Rare to the industry, the magazine had no advertising and operated solely from its print sales.
The first issue was published in November and focused on gossip about the private lives of the rich, famous and politically connected in the Maritime provinces. Bentley expanded the Frank franchise to include an Ottawa edition in with the help of Michael Bate.
This edition quickly outsold its Maritime counterpart, feeding off the void of gossip news in mainstream media in the nation's capital. Bentley followed a successful formula with the magazine, feeding the need for gossip among the powerful, as well as the average citizen.